The Prime Jewelry Group includes over thirty-five of the jewelry industry’s leading manufacturers who host an annual invitation-only buying event set in a luxurious and relaxed setting.

Prime Events bring select groups of high quality, independent jewelers from around the country together with leading manufacturers to provide opportunities to preview new designs and forge lasting business relationships.

This year, Prime is celebrating 16th years at The Meritage Resort & Spa in Napa Valley, California. The event will kick off on Sunday, August 27 with a Welcome Wine Reception.  Dates for the buying event are Monday & Tuesday, August 28 – 29.

Qualified retailers are rewarded with a buying experience that is both distinctive and unparalleled, where every need is anticipated and business is conducted in an unrushed atmosphere.

Retailers who commit to making purchases of $35,000 or more at the Prime event receive complimentary round-trip airfare, two or three nights of deluxe hotel accommodations at The Meritage Resort & Spa, as well as invitations to the Welcome Reception, continental breakfasts, gourmet luncheons, social events and more.

Buyers who commit to spending $15,000 or more at the Prime event receive one night deluxe accommodations at The Meritage Resort & Spa, as well as invitations to the Welcome reception, continental breakfasts, gourmet luncheons, social events and more. Airfare is not included at this level.

Retailers who qualify to attend but prefer not to make a purchase commitment may opt for a Daily Pass, which includes gourmet buffets and beverages in the exhibit area.

Prime Events provide more of what every retail jewelers desires…

  • More time to focus on the jewelry brands desired
  • More enjoyable approach to conducting business
  • More opportunities to cultivate strong relationships with preferred suppliers
  • More social events to network with peers, complete with gourmet food and cocktails
  • More incentives, including complimentary air and hotel accommodations, as well as social events
  • More of an experience that focuses on the jeweler’s personal needs
  • More time to enjoy the beautiful scenic setting of Napa Valley

The Prime Event is the perfect time to preview the latest designs from the Prime members and to experience a higher standard of our trade show that is a complete pleasure.

Don’t YOU deserve the extraordinary experience of Prime?