News & Press

AUGUST 28-29, 2017 EDITION

Annual, Invitation-Only Buying Event Celebrates it’s 16th edition at The Meritage Resort & Spa

ATLANTA (March 2016) — The Prime Jewelry Group has selected the The Meritage Resort & Spa, Napa Valley, for the August 28-29, 2017 edition of its annual, invitation-only buying event. Renowned for its relationship-building opportunities, the exclusive event brings a select group of high quality, independent jewelers from around the country together with the industry’s leading manufacturers in a luxurious, relaxed setting ideal for previewing new designs and forging lasting business friendships.

Designed to offer an ‘experience’ rather than a traditional trade show atmosphere, Prime offers a cultivated product selection that matches attending jewelers’ needs, giving everyone time for extended appointments, quality face-to-face meetings and fabulous social networking events. The Meritage Resort & Spa provides the perfect setting to bring it all together.”

Attendees will have the chance to explore a well-rounded selection from Prime Group Members, including the best-selling, highest quality lines in the business. Unlike a traditional trade show set in an expansive exhibit hall, this well-edited selection brings together a streamlined, custom-tailored assortment of fresh designs in every key category.

Only a select group of retailers are invited to participate in Prime. Invitation packages, based on levels of purchase commitments with vendors, include additional benefits ranging from complimentary round trip airfare and deluxe hotel accommodations to entrée to all evening functions and gourmet meals, to single day passes.

In addition, retailers can take advantage of the special Prime group rate to extend their stay either before or after the 2017 event. What’s more, these retailers can also earn additional nights at the host hotel for the 2018 Prime event based on orders placed during the 2017 edition.

To learn more about Prime and to see if they qualify for an invitation, jewelers can visit, call 800.241.0399.


The Prime Jewelry Group includes more than thirty of the jewelry industry’s leading manufacturers. The Prime Jewelry Group hosts an annual invitation-only buying event for a select group of high quality, independent jewelers from around the country set in a luxurious and relaxed setting.